UG Programme in Psychology & Marketing

UG Programme in Psychology & Marketing at Masters’ Union University is centered around behavioral psychology, consumer insights, and hands-on marketing campaigns run across 6 real marketing stints:

Core Curriculum Stints & Projects
Term 1 (Trade Your Way Up): Start with INR 500 and trade your way to an item worth INR 10,000+ while documenting negotiation and journey strategies.

Term 2 (Build a Brand from Scratch): Launch a dropshipping business, build a brand identity, and take it to market from day one.

Term 3 (Take a Brand to Market): Partner with a real business to design and execute a go-to-market strategy that drives measurable growth for their product.

Term 4 (Build an Audience): Build a content channel from zero and grow a real audience to 100K+ followers on YouTube or Instagram.

Term 5 (Market for a Cause): Design and execute a fundraising campaign for a social cause using persuasive marketing and behavioral psychology.

Term 6 (Launch Your Own Label): Identify a market gap, build an independent brand, and pitch to real investors.

Experiential & Faculty Highlights
Practitioner-Led Classes: Taught directly by CMOs and brand leaders from top organizations like Apple, Zomato, boAt, Airtel, and Kia.

Industry Training: Includes 4 distinct internships over 4 years with leading brands, alongside domestic and global immersions (such as Bharat Immersions and study opportunities at global institutions).

Class X & XII marks from recognized boards (CBSE, ISC, IB, IGCSE). Aptitude score via the Masters’ Union Scholarship Aptitude Test, SAT, ACT, JEE, IPMAT, or CUET. Evaluation of extracurricular achievements and projects. Application essays, an in-person business simulation, and a personal interview.

Here are the career and placement details for the UG Programme in Psychology & Marketing at Masters’ Union University:

Internship Opportunities: Students undergo 4 distinct internships across the 4 years of the programme, gaining practical experience working directly inside leading corporate brands and agencies.

Industry Exposure: The curriculum integrates real-world marketing stints—such as managing social media growth to 100K+ followers, executing go-to-market strategies for live businesses, and running fundraising and product campaigns—making students ready for brand management, consumer insights, digital marketing, and growth roles from day one.

Placement Support: Backed by the university's strong corporate network and industry partnerships, students benefit from robust career placement infrastructure, networking with top-tier CMOs, and access to high-value pre-placement offers (PPOs) across consumer goods, tech, e-commerce, and advertising sectors.