BBA (Digital Business) - Digital Marketing Application Form at UPES 2027

The BBA (Digital Business) - Digital Marketing - Social Media, Marketing, and Analytics program offered by UPES aims to meet the growing demand for skilled professionals in the communications industry in India. With a focus on social media, marketing, and analytics, this program equips students with the necessary skills to excel in strategic communications, event management, public relations, and corporate communications. Through a carefully crafted curriculum, students gain expertise in marketing campaign development, both internal and external communication skills, and strategic media planning. The program is well-suited for those aspiring to build careers in PR agencies, event management companies, corporations, or the public sector.

The specialization in Social Media, Marketing, and Analytics enables students to become adept at utilizing various social media tools and conducting high-quality digital market research. This comprehensive skill set equips graduates to excel in social media outreach, data analytics, and PR strategies, ensuring they are well-rounded social media professionals. Key themes covered in this specialization include social media handling, social media campaigns, market research, data analytics, and PR strategies. This diverse range of topics provides students with a thorough understanding of the multifaceted aspects of social media and prepares them for a successful career in this rapidly evolving industry.

Overall, the BBA (Digital Business) - Digital Marketing - Social Media, Marketing, and Analytics offered by UPES equips students with the knowledge and skills necessary to thrive in the dynamic field of communications, making it an excellent choice for those looking to pursue a rewarding and promising career in this sector.

The minimum eligibility criteria for BBA in Finance Management to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

After successfully completing the BBA (Digital Business) - Digital Marketing - Social Media, Marketing, and Analytics program offered by UPES School of Modern Media, graduates open doors to an array of exciting career opportunities. Equipped with a diverse skill set in events management, public relations, corporate communications, social media marketing, and analytics, they can thrive in roles such as social media manager, digital marketing specialist, PR executive, event coordinator, corporate communications officer, and marketing analyst. With the evolving landscape of digital media and communication, this comprehensive program empowers students to excel in dynamic industries, enabling them to strategically navigate and contribute to the success of modern businesses and organizations.