BBA - Social Media, Marketing and Analytics Application Form at UPES 2027

The BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES aims to meet the growing demand for skilled professionals in the communications industry in India. With a focus on social media, marketing, and analytics, this program equips students with the necessary skills to excel in strategic communications, event management, public relations, and corporate communications. Through a carefully crafted curriculum, students gain expertise in marketing campaign development, both internal and external communication skills, and strategic media planning. The program is well-suited for those aspiring to build careers in PR agencies, event management companies, corporations, or the public sector.

The specialization in Social Media, Marketing, and Analytics enables students to become adept at utilizing various social media tools and conducting high-quality digital market research. This comprehensive skill set equips graduates to excel in social media outreach, data analytics, and PR strategies, ensuring they are well-rounded social media professionals. Key themes covered in this specialization include social media handling, social media campaigns, market research, data analytics, and PR strategies. This diverse range of topics provides students with a thorough understanding of the multifaceted aspects of social media and prepares them for a successful career in this rapidly evolving industry.

Overall, the BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES equips students with the knowledge and skills necessary to thrive in the dynamic field of communications, making it an excellent choice for those looking to pursue a rewarding and promising career in this sector.

Interested students must meet the minimum eligibility criteria for BBA (Hospitality, Travel and Tourism) as stated below: Minimum 50% marks in class X and XII.

The future outlook for the BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program is bright and extensive. As the business world continues to shift towards digital platforms, skilled professionals in social media, marketing, and analytics will be highly sought after. Graduates can explore diverse career paths such as social media management, digital marketing, public relations, event management, and data analysis. With the communications industry expanding continuously and data-driven approaches gaining significance, these professionals will play a pivotal role in moulding and elevating brand reputation and overall business achievements.